Cambridge Naturals

Emmy's Organics Macaroons & More!

  Looking for something sweet, healthy AND organic? That's like a nutrition triple play, right there.

(oh? you want vegan, gluten-free and raw, too? OK. Done.)

lem maclem

I first tasted the awesomeness of these macaroons when I worked at Cambridge Naturals, a local natural food store in Cambridge, MA, a few years ago.

When I found out the company was owned by a couple of young adults like me, I knew I had to blog about them. You know how I love blowing up other peoples' courageousness, especially fellow business owners and entrepreneurs! We all need help getting our message out there!



When I followed EMMY'S ORGANICS on instagram, they sent me a gift package like the one they sell on their website right here. Early holiday shopping, anyone?

(I REALLY wish I hadn't eaten all of them. I could have made a giveaway for you. Next time, promise!)




I asked Samantha, the co-owner and founder, some questions to learn a bit more about her company, her product and her mission. She took precious time away from her biz to answer some questions for me.


DD) Um. Your products are so, so good. What was your inspiration to create such a great product?

S) Since Ian was a teenager, he has dealt with a number of digestion and food allergy issues. This forced him to change the way he looked at food 360 degrees. He has to stop eating dairy and gluten and didn't know much about alternative ways to eat for health. He took a trip to a family-friends raw food restaurant in San Francisco and quickly changed his mindset. There he learned about super-foods, juicing, dehydrating and many other ways to prepare raw foods. Eating a lot of raw food also helped him feel really good, physically. This is where it all started for him.

For myself, I have always been interested in the best way to take care of myself. Its just a natural desire of mine. When I was in college, my step-mother checked herself into a raw detox center in San Diego because she had some pre-cancer cells in her eye. She came home weeks later totally emerged in raw food preparation. She also felt amazing and her cells were healed. Eventually, she lost interest in some of her raw food tools so she gave them to me and I started experimenting.

Ian and I played with all different kinds of food, both raw and cooked and this is how our company emerged. We have always kept a very strong emphasis on simplicity and ease and Ian's chocolate macaroon recipe fell right into that category ;-).

DD) what was the biggest obstacle you faced in building your company? 

I think for any small company, growth is a very big obstacle. In the very beginning, Ian and I did EVERYTHING. We didn't take days or even evenings off. We managed the production, bookkeeping, sales, cleaning, packaging, you name it. There comes a time when you get so much business that you actually can't handle it. Hiring that very first employee was huge and scary for us. We were so used to doing everything ourselves so we were nervous to take that next step.

DD) one of my biggest messages is living fearlessly. How did you overcome fears, obstacles and set backs while growing the business?

S) We gave up control, made plenty of mistakes (we still do) and learned from them. We have gotten a real education in communication and listening over the past 4.5 years!

DD) your products use such clean, quality ingredients when it would be easier to use cheaper ones. Tell me why. 

We use clean ingredients because that is what food is to us. They are what feed us and nourish us and give us energy to do the things in life that matter.

DD) what has been your biggest success since you launched?

S) We launched a crowdfunding campaign on at the end of 2010 to re-brand all of our packaging. We raised over $15,000 from fans, family and friends to take this next leap. It was a success, both financially and mentally. It was the first time that we got to see how many people supported our dreams and what we are out to achieve. It was an amazing experience that has impacted us forever.

DD) I love that story! That's amazing. OK, so what's next? I'm all about setting goals to make progress in life. Name 4 goals you have for yourself and/or your company in the next two years:

S) 1. To visit where some of our ingredients are grown.

2. To successfully launch at least 2 more product lines.

3. To continue to grow the benefits that we offer our employees.

4. Become a B-Corp! (learn more about that here)


Thank you so much, Samantha and Ian, for making an awesome product and for sending me some special gifts!

Emmy's makes more than macaroons. Head over and take a look at their website right here:

You can find Emmy's at major stores like Whole Foods as well as smaller, independent natural food and product stores like Cambridge Naturals in Porter Square, Somerville, MA.

Coincidence or Manifestation? You decide.

Lately alot of interesting things have been happening to me... If I didn't know about the power of the law of attraction I would think I was either one lucky person--or I would be totally overwhelmed and stupified with so many crazy coincidences.

I first learned of this from a former girlfriend. She tried hard to make me a believer but unfortunately I wasn't quite ready to hear the message. She was also very obsessed with materialism and that wasn't my thing so I dismissed the law of attraction because I only associated it with people who wanted more money and material wealth.

Then I wised up.

In the spring and summer of 2009, I was smart enough to participate in a life-changing experience. I was a student of the Institute for Integrative Nutrition in NYC and I was completing my certification program to become a holistic health coach. I had the intention to "make some side cash" while working another full-time job.

It was here I heard about the law of attraction again---only this time it was about amassing anything and everything you want in life. I liked the idea of that better. Money is great, but it won't buy happiness. Good friends, a job I love, a beautiful and supportive partner...THAT I wanted.

As the founder and director of the school Joshua Rosenthal said,

"the secret behind the Secret, is to set an intention and work your butt off to make it happen".

Is it weird then--a coincidence--or perhaps a result of my intentions that these things have been happening in record numbers. Here are a few examples:

1) Heal from my past and bring wonderful friends into my life here in Boston (and beyond). I want more honest, good-hearted, sweet people to bring me up to a higher level of being in my daily life.

Two weeks ago I was assisting a kind and beautiful young couple in Cambridge Naturals, the natural products store where I work in Cambridge, and as the thickly bearded young man spoke I looked up--jolted by the sound of his voice. I placed my hand on this stranger's shoulder, looked into his eyes and said, "I know you." He blinked, gazed back into my eyes and said, "I know you too...".  In 3 seconds I had it. We were in a high school play together. 16 years ago. In New Jersey. And I only knew him for 4 months, if that.

Now this is a strange enough testimony to the powers of my auditory memory (I have said before that I think I am a mutant/X-person) to remember his voice, but the experience is also in line with my intention to heal from my past and bring the best parts of it into my current life. I was the lead in that school play--it was one of the best memories of what was a difficult adolescence for me---and here was this young man who I only remember to be one of the sweetest most kindest souls ever--standing right in front of me after 16 years in Cambridge, MA. I mean---what are the chances? I got his contact info and will be SURE not to lose touch with him again...

Of late, I have taken a deep breath of gratitude for the pals who come 'round the store where I work just to hug me and say hi. Or txt me when they are thinking of me. Or write on my facebook wall for the heck of it. Or email me and ask an ideal time to reach me. These are good, kind people who only seek to brighten my day or let me know I am special and loved.

This is precious. Precious like a meowing kitten. That is how they make me feel---that same feeling I have when I sit beside a meowing kitten. Happy, content and humbled by that feeling of pure, unconditional love. I am grateful for the amount of this kind of love in my life lately.

2) Create a circle of wonderful practitioners as referral partners for my clients' many needs. 

Within weeks of each other, I have had the opportunity to meet with several of the most open, fun, dedicated, spiritually grounded and brilliant practitioners--who all wanted to know more about what I do to refer their clients to my practice. Of course, I need a list for my clients as well. After a couple of years pounding the pavement and lots of dead-ends, suddenly I have a circle of referral partners who are all lovelier than words can describe. And they gave me other leads as well. They appeared right in front of me. All I have had to do was make time in my schedule (which was a feat, but I did it) and welcome them to my office or meet somewhere for tea.

3) Material wealth and money.

Do you consider the smallest experience a gift from the Universe? If so, this is one for the books.

About a month or so ago I saw this wall hanging of ginkgo leaves at a Bed, Bath and Beyond store somewhere in Massachusetts that I wanted for my new office. My partner said she would get it for me as a gift, but first we needed the essentials for our new apartment. This past weekend, while visiting her parents in New Hampshire, we stopped into the BBB store there to make an exchange of some kind. We got separated in the store so I wandered around a bit to find her, came around the corner where they have those clearance racks, you know? I didn't even slow my stride as I walked by and saw it laying there, on the bottom shelf---that very same ginkgo leaf wall hanging that I saw in MA two months ago. I chuckled. I located my love, showed it to her and spent another 30 minutes (after telling the ladies behind me in line) about the gift I received for my patience. $20 off the very thing I set the intention to buy! It's a thing--but I got that thing for a song by barely lifting a finger! I just waited and there it was waiting for me!

$$$. I grew up the child of a single parent. I always had the soccer cleats I needed, the Golden Grahams that kept me 20 lbs overweight and the latest technology to feed my love for music and movies. But that abundance came at a cost: my mother's credit card debt. She got me my heart's desire and dealt with credit card debt for many years as a result. I learned those habits---to spend beyond what I had in my hand---and like my mom, in many cases I often had to charge for necessities like new brakes for my car, gas, a winter coat. That left me with some sizable debt.

After a year that has been full of surprises and changes in income as I shift from my old job/life and adjust to a new life that allows for the growth of my practice and the improved health of my mind, body and soul---I did some math recently.

This path I have followed that is aligned with my true self, higher calling and best intentions for myself, my clients and all others---has provided me with more money in the bank than I ever had when a substantial direct deposit meant selling my soul and I also managed to pay over $7,000 toward my credit card debt. In less than 3 months, I will be debt free for the first time in my life.

My lifestyle habits have changed so dramatically as I worked to improve my health and the lives of others---but this was one aspect that always loomed above my head like Eyeore's black cloud. My financial health.

Words can barely express the elation I feel from this personal accomplishment of goal-setting and actualization. I am living a life that was once so distant a dream it was only something of a glimmer and things are shaping up to only get better. Now that I have tamed this one last Achilles heel of mine--my relationship with money--my life will only continue to be full of abundance, health and prosperity. I value money for what it has taught me about responsibility to myself, first and foremost. My dollars are precious and because I have been responsible and changed my spending and savings habits, they will now provide me the means to live a life of freedom, happiness and gratitude.

As I wrap up to do some work and then welcome some of my most enthusiastic and brilliant clients later this evening, I leave you with this overused but profoundly meaningful phrase. Please take it to heart for I share it with all the intensity and intentionality these words truly seek to express:

If I can do it. YOU can do it.